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Project Overview
This project involved migrating digital assets from ThirdLight Chorus
to Acquia Digital Asset Management, while ensuring seamless continuity
across the corporate website and ecommerce platform. The initiative
focused on improving asset governance, scalability, and long-term
operational efficiency.
Challenge
The existing asset management system was limiting scalability and
operational control:
- Fragmented asset storage and inconsistent metadata
- Manual image management across web and ecommerce platforms
- Risk of broken URLs and SEO degradation during migration
- Limited governance over asset usage and updates
Solution
I planned and executed a structured DAM migration strategy:
- Migrated assets from ThirdLight Chorus to Acquia DAM
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Mapped and preserved existing image URLs to prevent SEO loss
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Updated asset references across corporate and ecommerce platforms
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Established standardized metadata and asset governance rules
- Coordinated cross-functional testing and validation
Results & Impact
- Zero disruption to live website and ecommerce functionality
- Improved asset discoverability and reuse
- Reduced manual asset management effort
- Stronger governance and long-term scalability
Key Learnings
DAM migrations are as much about governance as technology. Success
depended on disciplined planning, cross-team coordination, and
attention to downstream dependencies.