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Project Overview
This initiative focused on redesigning the ODL corporate website to
consolidate brand identity and expand the site to support U.S.
English, Canadian English, and Canadian French audiences.
Challenge
The existing site structure limited growth and localization:
- Inconsistent brand presentation across regions
- No scalable framework for multilingual content
- Manual content updates with high operational overhead
- Limited flexibility for future expansion
Solution
I led the redesign and content architecture strategy:
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Consolidated brand presentation into a unified site experience
- Designed scalable multilingual content structures
-
Implemented localization workflows for English and French content
- Established content governance and publishing standards
- Coordinated design, development, and stakeholder approvals
Results & Impact
- Unified brand experience across regions
- Reduced content duplication and maintenance effort
- Faster rollout of localized content
- Improved usability for international audiences
Key Learnings
Scalable content operations require planning for localization from day
one. Retrofitting multilingual support is significantly more costly.