About Me
Let me tell you a little about myself...
BIO
For nearly twenty years, I have been using my software development, UI/UX, data analysis, project management, and digital marketing skills to help organizations such as the Van Andel Institute, Amway, and Meijer deliver world-class user experiences that achieve strategic goals.
Van Andel Institue
Web Developer
As the web developer at the Van Andel Institute, I worked with the nation’s leading researchers, fundraisers, and operations professionals to create an online user experience that perfectly balanced the need to showcase the organization’s groundbreaking cancer research with the need to drive online donation revenue to fund ongoing growth and achievement.
Amway
Global Sales Lead
In my role as the Global Sales department project lead at Amway, I helped to architect the UI/UX for a project that provided distributors with real-time access to sales figures via their mobile devices. The project was well received all around and positioned Amway as a tech savvy early entrant into the mobile space.
Meijer
Digital Marketing Channel Manager
As digital channel manager at Meijer, I directed digital display, paid search, and online circular advertising with a combined budget of 5.1 million dollars. During my tenure, the channels drove over 23.6 million dollars in revenue for a return on add spend (ROAS) of over 460%.